Services
PPC Service
You only pay for advertising if your ad is actually clicked on
- PPC, what is it ?
PPC stands for pay-per-click. PPC is a form of online marketing where advertisers pay each time a user clicks on one of their ads.
The most common form of PPC advertising is through search engines, such as Google Ads, where advertisers bid on keywords and their ads appear at the top of search engine results pages (SERPs) when those keywords are searched for.
PPC advertising can also be done through social media platforms, such as Facebook and Instagram, and through display advertising on websites.
PPC is online advertising that works with search engines and other channels such as video ads (YouTube) and image ads (Instagram/Facebook).
2. PPC, how does work?
PPC advertising works by allowing advertisers to bid on specific keywords or phrases that they want their ads to appear for in search engine results. When a user searches for one of those keywords or phrases, the advertiser’s ad will appear among the top results. The advertiser is then charged a fee each time a user clicks on their ad.
Advertisers create campaigns that target specific demographics, interests, locations, etc. They will set a maximum bid for the keywords they want to target.
The search engine will then use a complex algorithm to determine which ads to show and in what order.
3. Best Pay-Per-Click Platforms
- Google Ads
the largest PPC platform, with a market share of 28%. Google Ads is made up of two key parts:
Google Search Network: Search ads on Google search, Google Maps, Google Shopping and search partners on non-Google websites
Google Display Network: Display ads and videos on YouTube, Gmail, Blogger, and 3 million partner websites and apps.
- Meta Ads
Meta owns two of the largest social media platforms: Facebook and Instagram.
You can use Facebook Ads Manager to run PPC ads on both Facebook and Instagram.
- TikTok Ads
TikTok is a popular short-form video platform. And TikTok Ads can be a great way to reach a younger and highly engaged audience.
- Microsoft Ads
Microsoft Ads offers a way to extend your reach beyond Google. You can target users on Bing and partner sites.
- LinkedIn Ads
With LinkedIn Ads, you can reach 900 million users worldwide on the largest social media platform for professional networking.
PPC Workflow
Make users come back to visit your website.
